I am SO a creature of this capitalist economy. It began with the Sears catalog, I suspect, and ramped up when my family got television and ramped up more as television ramped up. Oh, the delicious ads for Welchade and Honeymaid graham crackers. And the prizes in the cereal boxes: Parachuting soldiers, plastic rockets, lucky coins. The excitement always passed as the cheap trinket hit the hand with a thud of reality.
The food ads affect me less these days and I don't buy much cereal, much less dump it out on the counter to find the toy. I do not want a Lexus, nor diamonds, for Christmas. I'm not tempted by weight loss drugs.
But gadgets! A phalanx of pedometers have marched through my life. Most did not work on my squat , short striding, soft stepping body. I would walk 10 steps and get credited for 2. Others simply fell off my body or slipped behind the toilet, never to be seen again.
The Active Link, sold by Weight Watchers was the first one that worked at all. It is accurate a lot of the time. If I walk enough the lights flash in a most pleasing way. I even look forward to it! Gold stars for adults. Emerald green christmas lights.
But today, the Fitbit arrived. A sleek and lovely gadget that will count steps and evaluate my sleep. A small computer on my wrist. My engineer father would so have loved it.
While I do not fall for the most egregious claims of the most sketchy products...I seem to succumb to the magical thinking that if I have the most special gadget-pill-weight loss program- dress life will be perfect.
The corporations can monetize wishes and magic, and resistance is futile.