The food ads affect me less these days and I don't buy much cereal, much less dump it out on the counter to find the toy. I do not want a Lexus, nor diamonds, for Christmas. I'm not tempted by weight loss drugs.
But gadgets! A phalanx of pedometers have marched through my life. Most did not work on my squat , short striding, soft stepping body. I would walk 10 steps and get credited for 2. Others simply fell off my body or slipped behind the toilet, never to be seen again.
But today, the Fitbit arrived. A sleek and lovely gadget that will count steps and evaluate my sleep. A small computer on my wrist. My engineer father would so have loved it.
While I do not fall for the most egregious claims of the most sketchy products...I seem to succumb to the magical thinking that if I have the most special gadget-pill-weight loss program- dress life will be perfect.
The corporations can monetize wishes and magic, and resistance is futile.